Loop
Free yourself from tangles
Cables Reimagined.
25% off across the site in our New Year Promotion with code NY25. Simply apply at checkout. Hurry ends 31/01
If like us you’re tired of cable mess and clutter, then Loop is the simple solution for a tangle-free life.
Designed with a silicone loop, wind the cable up and secure it neatly when you’re not using it. And when you are? The cable’s weighted dock will keep it on your desk or nightstand (rather than down the back of it).
We reinforced it with a super strength Kevlar collar, so you can bend and twist it any way you like.
Features
High Strength Reinforced Kevlar
2m Length
1m Length
Fast Charging
Data Transfer
The perfect package
Loop winds up in a satisfyingly neat bundle to help you stay organised. Store it in your bag and it won’t become a tangled mess before the day is out.
Taking cues from sneaker culture, our colours and materials turn the humble charging cable into a stylish accessory for your every day.
Serious staying power
We’ve all been there. Fishing around on the floor, trying to find your charger before your phone dies.
Well, not any more. Stick Loop’s weighted dock to any surface and clip the cable in place when you’re not using it. The good news? It’s not going anywhere.
Superhero strength
Making a cable that was built to last was non-negotiable for us. We don’t want to add to your cable graveyard, so we wrapped Loop in Kevlar so it will last as long as your device does; probably longer.
Twist it, bend it, wrap it. It’ll still work like you bought it yesterday.
Reviews
Strong & secure
This fits my phone better than any other cable. It feels sturdy & fitting the loop over the base helps reduce the chances of pulling my phone off the table accidentally.
Simply a lovely product
Constant cable dropped to floor , no more. What a lovely product , holds cable on surface , looks stylish . Prompt order to delivered service. Updated regularly . Would recommend . Very happy , bought a second.
Love all of my nolii products!
Have bought several products from nolii now and love them all. Great quality, great service, great price 👍
Love the cable!
Love the cable! Flexible, easy to pack for travel, strong af! Keep it up nolii team, design/functionality is the name of the game and you guys are certainly winning! Haven’t decided where to place the loop base yet.
Great product
If you are are looking for a robust and stylish product look no further!
Love all of my nolii products!
Have bought several products from nolii now and love them all. Great quality, great service, great price 👍
Very pretty and functional
The cable design is very pretty and functional, happy with this!
I don’t usually write reviews, but this is a lovely product.
So much thought has gone into the design and packaging. I can’t tell you how often I was leaning over in bed trying to fish for my charger from the floor. A small, but irritating problem! This solves it in such an elegant way. Well done to the team every step of the way. Great communication throughout, quick delivery and gorgeous product. Please do an apple watch charger next!
Beautiful product. Beautifully packaged. Beautifully functional
Bought as a birthday present to me as I’m tired of having to replace the charging cable for my iPhone , they fray and wear so easily. The design of the ‘ nolii’ cable is simple and obvious. Love the mix and match colours . The loop and base are an inspiration ! Also bought the Duo fast charge Uk plug . It was all so beautifully packaged that I left it for a day to enjoy … this small business is outdoing Apple on several levels I feel ! Well done , and thank you
Fab products
From the packaging to the products inside these are excellent and I loved everything about them. The mix and match colours are a brilliant idea to add some individuality. Overall, highly recommended.
Great product
If you are are looking for a robust and stylish product look no further!
Great value for a premium product!
So much more durable compared to ones previously used before. Recommended the loop cable product.
Luxurious British Brand
Fabulous.... super cool and practical, just what I needed! Amazing colours, I want them all!
Trendy charger
Great iPhone charger. Looks great and charge very fast.
Trendy charger
Great iPhone charger. Looks great and charge very fast.
Such a clever product
Such a clever yet so simple design. Perfect to stop my cable from falling down the side of my bed and love how you can loop it round to make it easier to transport! (When we're allowed to travel again that is..)
Great products - really stylish
This is such a great design, love the quality of the cable and the loop is a great idea for keeping the device stable.
Nolii have really thought of 'the little things' here.
I am forever on my hands and knees searching for my fallen wire behind the desk. The wire looks very durable and reinforced in the right areas to ensure it will last the distance. Nolii have really thought of 'the little things' here.
Not a flimsy cable!
Not your average flimsy cable- this has a great quality, sturdy, flexible cable and makes your desk look neat and tidy
Perfect in every way!
Really excellent design, sturdy and sufficient for all my plugs and leads! Great colours, easily transportable and the length is perfect for those days on the sofa when your plug is miles away!
Love Nolii
I love the design and how fast the cables charge 😍
Useful products
Really useful product that looks good. Just what I needed for a family with lots of Apple products. Looking forward to new products being launched.
Great product
Great product, love the vibrant colours and the innovative tying mechanism... very clever designs.
Very good for the price
Less than the official Apple lead and I would definitely say better durability and better made.
Fantastic Loop Cables!
LOVE the products! Practical and stylish.
Durable
A really durable product.
Good charger
Charges my phone well and keeps it organised
Great!
Stylish and functional, like nothing else on the market! My only feedback would be that a 3M cable option would be perfect!
Loop Cable
Looks great and feels like it will last well.
Great robust product
Really pleased with quality.
Luxurious British Brand ....
Fabulous ..... super cool and practical, just what I needed! Amazing colours ..... I want them all!!
Amazing!
Incredible product - great packaging. Just what I was looking for! Super practical AND aesthetic. Very happy :)
Loop cable & Base
Brilliant & looks great!
Five Stars
Five Stars
Great product
Seen on Facebook and thought it all looked great, ordered dual plug and a 2 metre charging cable. Arrived quickly, beautifully packaged and I’m very happy with my order…looks great!
Very stylish and practical
Have only been using for a few days but so far so good. The charger and the base are attractive and work well.
Perfect
Perfect accompaniment to the Duo plug.
Innovative
Looks great with the plug
Excellent product
Stylish , bought for a Christmas Present. Fast delivery.
Excellent product and beautiful design
Excellent product and beautiful design
Great accessories
My second cable, this is a well made, beautifully designed product. Really well packaged, it would be a great gift item. I’ll buy more.
Strong & secure
This fits my phone better than any other cable. It feels sturdy & fitting the loop over the base helps reduce the chances of pulling my phone off the table accidentally.
Very pretty and functional
Very pretty and functional, happy with this
Great design
This is a great product. Sleek design of product and packaging plus super quick charging. Would recommend.
Love all the products. Fantastic
Love all the products. Fantastic service.
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