The USB-A is the original, larger USB connection. It can only be inserted one side up because the bottom side of its horizontal port is dedicated to pin connectors. The Micro-USB is a miniaturised version of the USB-A connection. It can only be inserted one side up and is one of the most common USB connections. The USB-C connection port is much smaller than the USB-A port and can be inserted no matter which way it is flipped as the connector pins are on either side. Its 100-watt power connection can charge large devices, such as a laptop. The Lightning connector is a small, flippable port used to connect to Apple’s mobile devices and some accessories. It charges and connects the devices to computers and power banks.
The problem? That cable mess and clutter that lives at the bottom of your bag, in hidden drawers at home or down the back of your nightstand.
The solution? Loop Cable. Designed with a silicone loop, wind the cable up and secure it neatly - perfect for taking with you when you're going out the door. And when you're not using it? Its weighted dock will keep it on your desk or nightstand (rather than down the back of it).
We reinforced it with a super strength Kevlar collar, so you can bend and twist it any way you like.
High Strength Reinforced Kevlar
The perfect package
Loop winds up in a satisfyingly neat bundle to help you stay organised. Store it in your bag and it won’t become a tangled mess before the day is out.
Taking cues from sneaker culture, our colours and materials turn the humble charging cable into a stylish accessory for your every day.
Free yourself from the mess
Wind up your cable neatly with the built in loop. Never worry about tangled cables again.