In our third instalment of our meet the team series, we sit down with our very talented Head of Marketing, Antonia Williams. We discuss what her role entails, her daily routines and her favourite Nolii accessories.
Tell us a little bit about your role at Nolii and what a regular day looks like?
I’m Head of Marketing at Nolii, so my role is very broad and strategic. I oversee our social media and influencer strategy, content calendar, email marketing and work alongside our various digital and creative agencies to bring the brand to life and get it out there. As a small team, I’m very hands-on and I can’t say that any day is the same. Things move very quickly here and we pride ourselves on remaining agile. We’re still a young brand in a period of testing and just trying things out, which makes for an exciting work environment.
On a regular day I don’t need an alarm clock as I have a toddler at home. Once I’ve dropped my son at nursery, grabbed a flat white to-go, and walked and fed our dog (a whippet called Hamish!), depending on what day it is I’ll either go to the office or WFH. We’ve adopted a hybridised way of working at Nolii which we’ve all embraced. My first port of call is checking Slack and catching up on emails, then I’ll turn my attention to Asana which I consider an invaluable time management tool. To be a good marketer, you have to spin a lot of plates but not lose sight of your objectives, so I find prioritising every day is absolutely key. My day is broken up with meetings and calls, but I always like to take the time to focus on important tasks without distractions, like deep diving into data, brainstorming with the team, or creating strategies. In the evenings I’ll spend some time playing with my son, then I’ll try and fit some exercise in, doing a Peloton class or going for a swim at the London Fields lido. I love eating out in London, so I try to get a date in as often as I can with friends or my husband to try somewhere new.
What’s your favourite Nolii product?
I genuinely wouldn’t be able to get by without my Set Battery in tangerine & orange. It is such a simple but useful product. I was recently stuck at an airport overnight for 7 hours, and I can’t overstate how handy the battery pack was. And I didn’t need to remember to charge it. Lifesaver!
Talk to us about what #TechItEasy means to you?
Our devices have given us freedoms that we couldn’t have imagined, even a decade ago. But sometimes all that tech gets overwhelming. #TechitEasy is all about making this relationship better and healthier. Providing tools to get more out of your devices, but also tips and insights into how to use them to improve your life, rather than them becoming another thing that generates stress and leads to burn out.
2. What’s your favourite use of colour in design?
Yves Klein Blue. It is so vivid and compelling. I’m always drawn to it whether used in fashion, interiors or tech.
3. What’s 3 things you couldn’t live without?
(After my family & dog of course) it would have to be good coffee, good books and travel, which I think is crucial for personal development.
4. Most productive time of the day?
I used to be a night owl, but lately I find the morning is when I make the most of my time.